// Trademark Registration

Protect your brand.

Attorney-led trademark search, federal filing, and office action response — all included. No surprise fees when the USPTO writes back.

Start Trademark Registration See the process LLC + Trademark Bundle

Most trademark applications don't fail at filing. They fail at follow-through. The USPTO issues office actions on a significant percentage of applications. Budget services don't handle them. DIY filers don't know how to respond. The application gets abandoned. The filing fee is wasted. The brand is unprotected. We include office action response because the alternative is a half-finished job.

// The difference

Not a filing service.
A trademark service.

Typical $99 service

  • Database lookup, not legal analysis
  • Files paperwork, nothing more
  • Office action? Extra $500+
  • No legal advice on registrability
  • Your problem when things go wrong

NU Legal

  • Attorney-conducted legal search
  • Proper classification & filing
  • Office action response included
  • Legal advice on your specific mark
  • 12-month payment plan available
// How it works

The process.

01

Trademark Search

A real attorney reviews your mark against existing registrations, pending applications, and common law uses. This is legal analysis — not a database lookup, not an AI scan. We tell you if your mark has conflicts before you spend money filing.

This is where most cheap services fail you.

02

Application Filing

We prepare and file your federal trademark application with the USPTO. Proper classification, accurate descriptions, correct specimen selection. Filing mistakes delay registration by months.

03

Office Action Response

The USPTO issues office actions on a significant percentage of applications. These are objections or requests for clarification that require a legal response. This is where most DIY and budget trademarks die — the filing fee is wasted and the mark is abandoned. Our service includes responding to office actions.

Included. This is the big one.

04

Registration

Once approved, your mark publishes for opposition and then proceeds to registration. You get a federal registration certificate and nationwide priority from your filing date.

// Payment

12-month
payment plan.

Trademarks take roughly a year. Instead of paying everything upfront for a process that hasn't happened yet, spread the cost across the timeline of the actual work.

Monthly payments that track the process. No interest. No financing company. Just a payment structure that matches reality.

File Examine Publish Register

Pay monthly as your application progresses through the USPTO pipeline.

// While you're here

Starting a business too?

The best time to register a trademark is when you form the business. Lock down the name before someone else does.

LLC Formation
// FAQ

Straight answers.

Why does a trademark search matter?

Filing a trademark application costs money — your filing fee is non-refundable even if the application is refused. A proper search before filing tells you whether your mark is likely to conflict with existing marks. This isn't a Google search or a quick database scan. It's legal analysis of similar marks, related goods and services, and likelihood of confusion — the actual standard the USPTO uses.

What is an office action?

An office action is a letter from the USPTO examining attorney raising issues with your application. It could be a likelihood of confusion with another mark, a descriptiveness refusal, a specimen problem, or a classification issue. You typically have 3 months to respond (extendable to 6). If you don't respond properly, your application is abandoned and your filing fee is gone.

Why do you include office action response?

Because office actions are common and they're the #1 reason trademark applications fail. Budget filing services charge $300-500 to file, then charge $500-1000+ for office action response — or they simply don't offer it, leaving you to find another attorney mid-process. We include it because the filing without the follow-through is incomplete.

How long does trademark registration take?

Typically 8-14 months from filing to registration if everything goes smoothly. If there's an office action, add a few months. The USPTO's timeline is the USPTO's timeline — we can't speed it up, but we can make sure nothing on our end causes delays.

What's the 12-month payment plan?

Trademarks take roughly a year from filing to registration. Instead of paying everything upfront, you can spread the cost across 12 monthly payments that roughly match the timeline of the work. You're not paying for something that's already done — you're paying as the process unfolds.

Can't I just file a trademark myself?

You can. The USPTO allows it. But the refusal rate for self-filed applications is significantly higher than attorney-filed applications. The most common mistakes: wrong classification, bad specimen, descriptions that are too broad or too narrow, and not knowing how to respond to an office action. The filing fee ($250-350 per class) is non-refundable either way.

What about those $99 trademark services?

They file the paperwork. That's it. No legal search, no legal advice on whether your mark is registrable, and definitely no office action response. When the USPTO sends an office action — which happens on a large percentage of applications — you're on your own. The $99 you saved becomes $500+ in additional attorney fees, or a wasted filing fee when the application gets abandoned.

Do I need a trademark or is copyright enough?

Different tools for different things. Copyright protects creative works (writing, art, code, music) and exists automatically when you create something. Trademarks protect brand identifiers (names, logos, slogans) used in commerce. If you're building a brand that people will recognize, you probably want both — copyright for your content, trademark for your name and logo.

Protect it.

Attorney-led trademark search, filing, and office action response.
12-month payment plan. No surprise fees.

Start Trademark Registration

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